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Boutique Hotel Summit 2013: Five tips to beat the big brands

(L-R): Robin Sheppard, Peter Taylor chairman, Niki Leondakis, Gerard Greene and moderator Russell Kett spoke at the Boutique Hotel Summitt yesterday (23 May)

‘Non-standard’, ‘trendy’ and ‘unique’. Just three of the words used to describe a boutique hotel at yesterday’s Boutique Hotel Summit in London. But with larger chains beginning to take a grip of the sector with the emergence of so-called lifestyle brands, how can independent boutiques stand out in an increasingly...

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Restaurant magazine May 2013
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