Bowl food concept with Roux Scholar chef targets three sites

Sow will launch in Soho this June with the backing of Shemeel Khan, who is also behind Stevie Parle’s Pastaio, and former Prescott & Conran operations manager Peter Farrell.

The team has plans for two further restaurants in “high footfall London locations” this year, and intends to explore future growth.

Forster, who has previously cooked at two-Michelin-starred Le Gavroche and Belmond Le Manoir aux Quat’Saisons, will act as chef director of the concept. He has created an all-day food offer, with breakfast bowls starting from £3 and all-day bowls from £7.

The menu will include bowls of vegan buckwheat noodles with shiitake mushrooms, sesame and nori broth; spiced chicken, savoury rice and pickled cabbage; and organic egg, chorizo beans, avocado.

Sow will feature 22 covers and offer counter service, with dishes available to grab and go.

“Although there are many takeaway options in London, we saw a space in the market for fresh, made-to-order bowl food that delivers on flavour and goodness,” says Farrell.

“Frederick is a hugely talented chef and our all-day versatile menu works for breakfast, lunch and dinner”.

Sow will open its debut site at the former Flatplanet pizza site at 39 Marlborough Street.