Allegra Marketing in Foodservice Conference 2014 Preview

Attended by marketing managers from all sides of the hospitality sector, the one-day event will present the latest campaign innovations and trends and bring together industry experts to discuss hot topics.

The programme also involved an interactive workshop and masterclass, aiming to give attendees the tools to understand and reach their customers.

Social media​

Social media will be a big topic at this year’s conference, with observations from Bidvest 3663’s head of e-commerce Nicholas Weber, and a digital masterclass run by Digital Blonde’s director of social media and digital marketing Karen Fewell. During this session, Digital Blonde will reveal some of the insight into this area and a panel including representatives from Square Meal, BaxterStorey and Mars Foodservice will discuss the practicalities of implementing digital marketing activity around the topic of food.

Customer loyalty​

Speakers and panellists will also raise the issue of current customer loyalty trends and their drivers. In particular, Torch’s B2B customer loyalty workshop will examine four new identified drivers and their impacts on suppliers, distributors, operators and consumers. Each driver will be explained fully and good practice examples will be presented to delegates to question and comment upon. 

Supplier delegates will also be surveyed via iPads during the session to gain an understanding of how ready and equipped they feel their business is to take on the new loyalty challenges – the results of which will be presented at the end of the workshop.

Conference speakers include:​

• David Tester,  Marketing Manager – Insight, Compass Group UK & Ireland
  Keynote presentation: Insight and Innovation:  Fresh Thinking at Compass
• Steve Gotham, Projects Director, Allegra Foodservice
  Promotions and discounting
• Nicholas Weber, Head of E-Commerce, Bidvest 3663
  Social media and B2B: Observations from Bidvest 3663’s experience
• Nupur Saxena, Director, Split Second Ltd
  Challenges in category management
• Ian Dunstall, Director, Dunstall Brand Marketing Ltd
  Marketing in foodservice: The stepping stones to success
• Jill Livesey, Director, him! Research & Consulting
  Food-to-go in convenience stores
• Michael Gividen, Managing Director, Torch
  Rethinking customer loyalty:  The new drivers

For more information, visit http://www.marketinginfoodservice.com/​​