Restaurants | Hotels | Pubs & Bars

FREE Digital Edition of Restaurant magazine now available to view. Click here for free access!

Products

Food
Beverages
Alcohol
Equipment
Technology
Cleaning & Hygiene
Design & Furnishings
Hospitality Services

Products > Alcohol

Carling launches new glassware to deliver ‘the perfect serve’

By Luke Nicholls , 05-Apr-2012

Related topics: New Products, Pubs & Bars, Alcohol, Equipment

Molson Coors has this week announced the launch of new Carling glassware in a bid to provide ‘the perfect serve’ for the on-trade as part of the beer company’s ‘reignite strategy’ for the brand. 

Four million of Carling's new pint and half-pint glasses will be made available to pubs, bars and clubs across the UK

Four million of Carling's new pint and half-pint glasses will be made available to pubs, bars and clubs across the UK

The new glass, created by design agency echo, is said to produce a better serve, with increased nucleation to improve head performance. Four million pint and half-pint glasses will be made available to pubs, bars and clubs across the UK.

“Delivering that perfect serve is an absolutely essential part of invigorating the beer category and the right glassware for our beers is crucial,” said Jeremy Gibson, Carling’s brand director. “It was important to us that we have a glass that reflects the sophisticated nature of the UK’s bestselling lager, complementing the advertising currently on TV and ensured that, from the first sip until the last, it provided a great drinking experience.”

Research undertaken by Molson Coors indicates that the glassware will be well received by consumers: three-quarters (77 per cent) of drinkers said that they preferred the new glasses over the old, and nine out of ten (93 per cent) said that the updated design fitted ‘well’ or ‘very well’ with Carling’s brand image.

New products

The new product launch comes less than a month after Molson Coors launched Carling Zest , a limited edition larger for the summer which will take advantage of the lower tax payable on beers at or lower than 2.8% ABV. The beer company also recently unveiled a new look for three of its core brands , Carling, Coors Light and Caffrey’s - which are now available in aluminium bottles.

The new glassware, which is available in pint and half-pint glasses, can be ordered by Carling on-trade stockists from this week.   

Keywords: pint glasses, beer company, Carling, Molson Coors, glassware, pubs, bars, Carling Zest

Copyright - Unless otherwise stated all contents of this web site are © 2013 - William Reed Business Media Ltd - All Rights Reserved - For permission to reproduce any contents of this web site, please email Robert Proctor - Full details for the use of materials on this site can be found in the Terms & Conditions

Related Articles on this topic

Related products & Suppliers

Videos & Audio

Hospitality Guides

BigHighlights

Andreas Antona: Pearls of Wisdom

Andreas Antona: Pearls of Wisdom

The chef opened Simpsons in Kenilworth, Warwickshire, more than 20 years ago, relocating the Michelin-starred favourite to Birmingham...
Focus on wine: Sommeliers share their restaurant's top food and wine pairings

Focus on wine: Sommeliers share their restaurant's top food and wine pairings

We've seen which regions are top of the wine list, now to find the food to go...
Business Profile: Kimchee

Business Profile: Kimchee

After the phenomenal success of Holborn’s Kimchee restaurant, Wasabi owner Dong Hyun Kim is bringing Korean food to...
Jonathan Neame: Beer duty cut has given Shepherd Neame confidence to invest in 40 pub projects

Jonathan Neame: Beer duty cut has given Shepherd Neame confidence to invest in 40 pub projects

Jonathan Neame, chief executive of brewer and pubco Shepherd Neame, has revealed the cut in beer duty...
Joseph Kirtley: Career Profile

Joseph Kirtley: Career Profile

American-born Joseph Kirtley started out as a bellboy at Miami Beach's Delano Hotel before climbing the ladder...

Most Popular News

  1. Luminar to unveil new 'blueprint' for its venues with £1m Bristol refurb
  1. Guoman Hotels brand to be 'retired' as Guoman Hotel Management is rebranded as glh.
  1. Craft Guild of Chefs Awards 2013: James Martin wins Special Award
  1. Cattle Grid owners secure first Poulet Rouge site
  1. Boris Johnson gets behind London’s small food businesses

Find us on Facebook

Audio & video news

Focus on wine: What it takes to be a top sommelier
Hospitality Openings: April/May 2013
Jonathan Neame: Beer duty cut has given Shepherd Neame confidence to invest in 40 pub projects

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition

Monthly business Magazine of the year

Pub news and property

M&C Report

The Grocer - Grocery retail news

Food manufacturing news

Contact us | About us | Advertise with us | Recommend this Site | Terms & Conditions | Privacy and Cookie Policy | Site map | Feeds

Jobs: Restaurant Jobs | Hotel Jobs | Pub Jobs | Hospitality Jobs

© William Reed Business Media Ltd 2013. All rights reserved. William Reed Business Media Ltd. Registered Office: Broadfield Park, Crawley RH11 9RT
Registered in England N°. 2883992. VAT N°. 644 3073 52.