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Intelligence > Beverages

Crabbie’s Ginger Beer launches Orange and Diet varieties

By Becky Paskin , 07-Mar-2011

Halewood International is launching two new variants of its popular “adults soft drink” Crabbie’s Ginger Beer – Diet and Twist of Orange.

The two drinks have been launched to broaden consumer appeal of the brand and are available in 330ml bottles.

The Diet Ginger Beer drink offers consumers an adult soft drink with just 1 calorie per 100ml, while the Twist of Orange product provides a refreshing alternative to its original format in the run up to summer.

Richard Clark, head of innovation at Halewood International, said: “The adult soft drinks market experienced significant growth in 2010 as consumers increasingly looked for alternatives to alcohol due to health concerns and lifestyle choices which have led to reductions in the consumption of alcohol both in the on trade and take home market.”

Crabbie’s is now available in a variety of formats, including Alcoholic Ginger Beer, Cloudy Ginger Beer and Light Ginger Beer, Ginger Mulled Wine as well as Crabbie’s Ginger Nuts.

www.halewood-int.com

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