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Intelligence > Food

Heinz launches Sweet Chilli SqueezMe! Sauce

By Luke Nicholls , 23-Jan-2012

Related topics: New Products, Food

Chinese food and ingredient provider Amoy, which falls under the Heinz Foodservice brand, is expanding its range of sauce pots with the launch of the first branded sweet chilli portion available on the market.

The SqueezMe! Amoy Sweet Chilli chargeable sauce format complements ‘grab and go’ offerings

The SqueezMe! Amoy Sweet Chilli chargeable sauce format complements ‘grab and go’ offerings

SqueezMe! Amoy Sweet Chilli allows operators to diversify their menus to cater for a wider range of customers. The chargeable sauce format complements ‘grab and go’ offerings.

Shireen Hamdy, SqueezMe! brand manager, said: “Sweet chilli has become a popular favourite over the years and as such we’re delighted to be bringing the first portioned offering to market by adding it to our SqueezMe! range.

“Not only does SqueezMe! Amoy Sweet Chilli Sauce work well with traditional Asian cuisine, it is a great accompaniment to an array of other host foods such as chips, wedges, chicken and fish. It will also provide a simple and cost effective way for foodservice operators to spice up their menu with a modern offering.”

Food on the move

SqueezMe!’s design allows for ease and flexibility of use when eating on the ‘food on the move’ trend is growing year on year with many outlets catering for this by opening earlier for breakfast, serving food all day and staying open until later.

“We are confident that SqueezMe! Amoy Sweet Chilli will be a huge hit with consumers as there has been strong growth in hot sauces in the UK over recent years,” added Hamdy. “As outlets are able to charge for the pods, they are also a good revenue driver, as well as meeting the demand of an ever more sophisticated consumer base.”

The Heinz portfolio of SqueezMe! pods now includes; Heinz Tomato Ketchup, Heinz Salad Cream, Heinz Mayonnaise, Heinz Garlic Mayonnaise, Heinz Tartare Sauce, HP Sauce and HP BBQ sauce.

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