Qbic Hotel London City, Adler Street
"Our dream is to create a new community within the hotel industry,” Qbic’s founder and chief executive Paul Rinkens, told BigHospitality during a tour of this new boutique-budget hotel last week.
The 171-bedroom hotel, situated on Adler Street in the City, follows on from the success of Qbic Amsterdam, which launched in 2008. With rates starting from £59, the brand aims to be a ‘cool, affordable, urban experience’ for business and leisure travellers. It is underpinned by five core offerings - immaculate cleanliness, a comfortable bed, a great shower, soundless bedrooms and free WiFi.
With big expansion plans here in the UK and in major cities across Europe, the Bridges Ventures-backed firm is only looking to move into existing, unused real estate, with sustainability and community values at the heart of the brand’s philosophy.
Qbic Hotel London City is currently under a soft-launch phase ahead of its official opening on 12 November.