Bavarian beer brand Paulaner plots UK debut for its Bräuhaus and Bierhaus brands
Paulaner Franchise & Consulting GmbH, a subsidiary of Paulaner, has instructed property adviser Christie & Co to seek out several franchise partners to roll out the concepts across the UK.
The company operates three restaurant types - a Bräuhaus with an on-site micro-brewery, the Wirtshaus where the focus is on a menu matched with Paulaner beers, and traditional Bavarian pub the Bierhaus.
Bräuhaus typically has space for around 350 covers with a 55:45 food and beverage spilt while Wirtshaus locations are typically smaller with space for 150 people and a 60:40 food and beverage split. The Bierhouse brand is more wet led and best suited to travel hubs with space for 150 people and a 40:60 food and beverage split.
With the support of Christie & Co, Paulaner Franchise is looking to secure a number of hospitality entrepreneurs or investment groups that can open up to 10 sites throughout the UK in the next few years in high traffic locations in major towns and cities in the UK.
“We are convinced that we can achieve great success with our Paulaner breweries and pubs in the UK. The market is ready for us,” says Lars Eckart, managing director of Paulaner Franchise and Consultant.
“Paulaner stands for outstanding beer culture, brewed in accordance with the German Purity Law. We now want to bring this centuries-old craft of brewing closer to British beer lovers. Our aim is to ignite enthusiasm for genuine, traditional Bavarian beer in the UK, while ensuring the highest standards of quality. Alongside our exquisite beer offering, our Bavarian food will provide an authentic gastronomic experience.”
The first Paulaner Bräuhaus opened in Munich in 1989 and the brand now operates some 40 sites in places including Singapore, Shanghai, Indonesia and Azerbaijan, along with the seven venues in Germany.
Hans Neumaier, director business development Paulaner Franchise and consultant adds: “We believe that our different types of pubs, from Wirtshaus to Bräuhaus are ideally suited to this.”
Bavarian beerhouse concepts have experienced success in the UK over the past few years. Mission Mars will open its fourth venue of its ‘cook haus and beer palace’ brand Albert’s Schloss in London next year following its success in Manchester and Liverpool.
The group will open its biggest venue to date in the 18,000sq ft former Rainforest Café site on Shaftesbury Avenue, which will have space for 500 covers in the restaurant, which will serve an Alpine-inspired menu, four bars measuring over 45 metres in length, and a stage for live bands.
