Technical / White Paper
Why the Hospitality Sector Must Focus on Personalisation
As the hospitality sector recovers from COVID, the industry faces significant challenges, from staff shortages to the cost-of-living crisis squeezing disposable income.
Whether the venue is a restaurant, pub, zoo, gym, or theme park, a key goal must be to increase visit value, encourage repeat custom, and drive down marketing costs via efficiency and automation.
Download this report to understand:
- State of the industry perspectives from leading hospitality industry marketing consultants.
- How some of the largest challenges and opportunities the hospitality industry faces can be better tackled with customer data.
- How hospitality venues can gain a competitive advantage with a Customer Data Platform (CDP).
- The best features the latest customer journey orchestration technology platforms provide.
