Swingers expands West End site and announces a further push stateside

Opening on 20 May, the £2.5m extension fit will also include a new course and food from Patty&Bun and its fried chicken brand Jeffries. 

The development comes as part of a raft of new launches for the company, which was founded in London in 2014 by Jeremy Simmonds and Matt Grech-Smith. Opening in New York on 17 June will be its newest venue, Swingers NoMad, which will join the company’s existing US venue in Washington DC.

Located in central Manhattan beneath the soon to open Virgin Hotel at 29th and Broadway, Swingers NoMad will be styled as a bucolic 1920s English country golf club. The 9.5m fit-out sits across 23,000sq ft with three nine-hole crazy-golf courses, four gourmet street food vendors - Sauce Pizzeria, Miznon, Fonda, and Mah Ze Dahr Bakery - six cocktail bars and a number of private rooms for hire.  

“Swingers will offer New Yorkers a completely unique and immersive experience that is unlike anything they’ve ever seen before,” says Grech-Smith.

“Following the success of our first US location in DC, we’re excited to bring Swingers to New York City, a city known for its prominent hospitality industry and eclectic nightlife. Beyond that, we’ve been incredibly busy behind the scenes over the last few years, and we are happy to be able to talk about some of our expansion plans as we react to burgeoning demand and grow our business in the US and the UK” 

In February 2023, Swingers will launch its second venue in Washington DC at Swingers Navy Yard, a 24,000sq ft location. 

In total, it plans to open three locations in 2023 and five locations in 2024 and 2025, taking the company to 17 sites by the end of 2025.  

Revenue at the end of 2025 is expected to exceed £170m and the business is expected to be valued in excess of £550m.