Greggs opens its first cafe within Sainsbury’s

The high street bakery chain has opened a cafe at Sainsbury’s Crystal Peaks store in Sheffield. It follows the opening of a concession in a Sainsbury’s petrol station in Bedfordshire in May, according to The Grocer.

“We’re delighted to have welcomed Greggs to another Sainsbury’s store, this time in the form of a fantastic café concept that represents another first for our customers,” says Sainsbury’s director of commercial partnerships Elizabeth Newman.

“Greggs has proven very popular at Sainsbury’s petrol station in Biggleswade and we’re expecting the new café in Crystal Peaks to build on its success – I’m really looking forward to hearing what our customers think.”

Greggs already has partnerships with Asda and Tesco, and is targeting further openings as part its plans to double its turnover by 2026.

The group has so far opened 144 new shops in 2023 and says it is targeting sites in retail parks, supermarkets and petrol station forecourts, and drive-thru locations for its expansion.

New Greggs sites are expected to open in Shepherds Bush, Richmond Station, and the Peninsular Retail Park in Greenwich by the end of the year.