Roll Baby heads to Westfield London

Located on Level 1 of the West London shopping centre close to Apple, New Balance and Zara, the site has a few tables for those eating in but is majoring on grab-and-go, click-and-collect and delivery. 

The opening of Roll Baby Westfield London follows a successful crowdfunding campaign. It will join existing Roll Baby sites in South Kensington and Notting Hill. 

Roll Baby is on track to double its estate this year with a further new location set to launch in Paddington Square this summer. 

Launched in South Kensington in 2021 by Rose and Anthony Hood, Roll Baby is from the same stable as Farm Girl, which operates health-focused cafés in Notting Hill and South Kensington. 

Rolls start at £3.99 with options including garlic prawn roll with fresh chilli and sesame; and halloumi salad roll with mint and aioli. 

The brand also serves a number of hot dishes including chicken pho soup with chicken, bone broth, pho noodles, sesame, chilli, spring onion, mint and coriander.

“Launching Roll Baby was such a passion project for me; during my time studying in Melbourne, Vietnamese inspired rolls were available all over town, and we would eat them all the time,” Rose says. “I am delighted to be able to expand our London portfolio.”