Bord Bia (The Irish Food Board) is the Irish government agency charged with the promotion, trade development and marketing of the Irish food, drink and horticulture industry. Bord Bia works to enhance the reputation of Irish food, drink and horticulture, to develop markets for Irish suppliers and bring the taste of Irish food to more tables world-wide. With its headquarters in Dublin, Bord Bia has a network of 15 overseas offices, including one in London. This extensive overseas presence, coupled with authoritative strategic insight, enables Bord Bia to pursue emerging opportunities and actively respond to significant market issues that affect the industry. Bord Bia GB sets out to support the industry through strategic insights, bespoke research, trade and consumer promotions and buyer-supplier contact events supporting Irish beef customers in delivering commercial objectives in the UK.