Alveston Kitchens Dessert Challenge

Win six months` supply of Alveston Kitchens desserts.

Heinz Foodservice is breathing new life into its range by adding dessert specialist Alveston Kitchens to its impressive portfolio. The move means that Heinz Foodservice is now able to provide the trade with a range of quality products through a ‘one stop shop’.

Finding a single point of contact for trusted, quality products is not an easy task, and the brand’s delicious selection is perfect for caterers looking to put more thought into their desserts range, sweeten profits and give their rivals a slice of real competition.

Integration of the brand also means extra support, with the launch of a high-profile campaign to raise awareness of the frozen desserts range. Alveston Kitchens celebrates its 40th birthday this year, and there will be a focus on the anniversary, plus calendar highlights such as Christmas and Valentine’s Day.

Growing the brand also forms part of Heinz Foodservice’s long-term strategy to provide consumer-driven innovation in line with current and future market trends. Heinz Foodservice can now offer the trade the luxury of a ‘one stop shop’ for an even wider selection of quality products, while identifying areas where customers might be missing an opportunity for incremental profit.

Research shows that although people might not be eating out as much these days, when they do they like to indulge, with almost half the UK admitting they like to treat themselves to a dessert out of home too. The issue at present is that customers often feel dessert menus lack variety, while caterers also admit that in their desire to serve up overall quality, desserts can sometimes tend to be treated as an afterthought.

Alveston Kitchens not only offers a 49-strong range of delicious frozen desserts made with quality ingredients, including Cheesecakes, Meringues, Cakes and Specialities, it also delivers:

• Heritage and expertise in market-relevant, high-quality products
• Traditional popular choices - consumer favourites that sell
• Hand finished presentation - for a premium look and feel
• High quality ingredients
• Speciality meringue capabilities - texture of finished products good as freshly made

"Desserts as a segment sit in a frozen category worth 18 per cent of a £2.9bn frozen food industry," says Emily Frank, Brand Manager of Heinz Foodservice.

"However, half of consumers who look at a dessert menu out of home choose not to have one, partly because of the limited choice in comparison to starters and mains.

"in an industry that is competing for the leisure pound caterers should consider breadth of choice in their dessert menus, to make consumers struggle with their decision because all the desserts sound too delicious."

For further information visit www.heinzsight.co.uk​ or call 0800 575 755

Fancy six months` supply of desserts from Alveston Kitchens? Then this competition is for you​.To enter you need to get creative and come up with a presentation idea for one of the five main categories of desserts in the Alveston Kitchens range:

Cheesecake: New York Cheesecake
Gateaux: Alabama Fudge cake
Trifles: Sherry Trifle
Meringues: Luxury Raspberry Pavlova
Pies/Flans: Lemon and Pannacotta Flan

View the desserts here

Rules of entry:​

• To enter the competition, email heinz@proactivecompetitions.co.uk​ with your name and address by November 19​ at the latest to obtain your samples. Entrants will receive samples by November 26​.
• Send pictures of how you would present the dessert in your restaurant, along with information such as menus and tasting notes to nyirfgbaxvgpuraf@ovtubfcvgnyvgl.pb.hx​ before the competition closes on December 1​.
• Shortlisted competitors will then be invited to the final at The Only Running Footman Pub, London, on January 9 to present their dessert of choice, plus two other Alveston Kitchen Desserts which will be specified on the day.

For full terms and conditions click here

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