Holiday Inn named official hotel partner to 2012 Olympics

Intercontinental Hotel Group`s​ Holiday Inn brand has been signed up as main hotel sponsor and the official hotel services provider to London 2012.

The deal, which has been announced during Holiday Inn`s £600m global relaunch, will mean the company will be able to use the 2012 logo in its advertising in exchange for help and accommodation for The London Organising Committee of the Olympic Games and Paralympic Games.

The hotel group will work with Olympic officials in the run up to and during the Games and provide staff to help in the planning and operation of the Athletes` Village.

London 2012 chairman Lord Sebastian Coe said: "Providing a smooth customer experience for athletes, spectators and dignitaries throughout their time at the Games can be a key challenge for any organising committee. For us to have Holiday Inn join our family provides us with another great pool of knowledge and skills to ensure that all of those attending the Games, whether from within the UK or from abroad, as competitors or spectators, will have an enjoyable and memorable experience."

IHG chief executive Andy Cosslett said being chosen as hotel partner for London 2012 was `perfect timing` with its £600m relaunch `well underway`.

Holiday Inn joins eight other domestic Tier Three sponsors for the Games: Airwave, Atkins, Boston Consulting Group, Crystal CG, Freshfields Bruckhaus Deringer LLP, McCann Worldgroup, Populous and Trident to help the committee attain its £2bn budget for staging the event. Tier One sponsors are Adidas, BP, British Airways, BT, EDF Energy, Lloyds TSB and Nortel and Tier Two are Adecco, Cadbury and Deloitte.

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