We take a look at some of the promotions and offers some businesses are running during the tournament to help them stand out and drive sales.
VIP screening & goodie bags
Southbank bar and Restaurant Waterloo Brasserie will be offering a VIP screening package during the World Cup in its private events suite priced at £19.66 per head, a nod to England’s last win in the tournament. With a space for up to 100 covers, the VIP package includes private hire of the screening lounge, a selection of traditional English dishes throughout the game and a World Cup goodie bag. Two additional spaces will be made available for popular matches.
Discounted room rates
The Town Hall Hotel, home to Nuno Mendes’ Viajante, will be introducing a special World Cup rate dependent on how far into the tournament England can get. If the team are still in the competition at round 32, guests at the hotel will be offered a 10 per cent discount on their room rate. However, if the team reach the final, guests will be eligible for a 50 per cent discount.
Below-cost drinks promotions
A barrage of special one-day only offers will be available to guests at Town and City pubs this summer. On 19 June, the day after England play Slovenia, guests can de-brief the match over a breakfast and Red Bull for £5. On 24 June when Holland play Cameroon, Town and City pubs will offer a pint of Heineken for just £1.50, and on 14 June when Italy play Paraguay, a bottle of Peroni will also be available for £1.50. A pint of Fosters or John Smiths will also be available for just £1 during the England matches.
Free beer for American support
American BBQ restaurant Big Easy will be showing all the USA and England games, and controversially giving away a free bottled beer for every time America scores a goal. The venue will also be offering red, white and blue Margherita cocktails for £5, plus a special World Cup 1kg Maine lobster dish for £14.95.
Visit our special feature: FIFA World Cup 2010 section for more ideas and advice.