Orchid boss to brief United Nations on corporate social responsibility

By Emma Eversham

- Last updated on GMT

Related tags: Corporate social responsibility

Rufus Hall will be talking about Orchid's community projects to the UN later this month
Rufus Hall will be talking about Orchid's community projects to the UN later this month
Orchid chief executive Rufus Hall will be flying out to New York later this month to address members of a United Nations conference on the subject of corporate social responsibility (CSR).

Hall, who heads up the 290-site pub group, was invited to talk at the conference after the company moved up 15 places in the latest Sunday Times' list of the top big companies to work for.

The company moved to the fifth spot in the list partly due to its strong commitment to the communities it operates in and employee engagement.

UN Summit

At the 2011 JCI Global Partnership Summit, Hall will address delegates from around the world, including, business experts, government representatives and UN advisors to tell them about Orchid's CSR strategy and and its ongoing work to support communities.

He said: “I look forward to sharing Orchid’s vision and goals with like-minded people from around the world. Being socially responsible in a whole range of ways is something any company can work to achieve – and it doesn’t matter how big or small your business is. The opportunities to provide valuable support to others are out there and the benefits to the business community in doing so are proven.”

The summit takes place in New York from 20 to 23 June. Orchid is the only UK hospitality company to give a presentation and one of just a handful of UK businesses attending.

Corporate social responsibility

Orchid, owner of a range of pubs and restaurants across the country, including the Living Room brand, ensures employees are involved in community projects​ through its Orchid Blooms initiative, such as redecorating care homes and developing play areas at local schools.

It also runs charity events from individual restaurants and pubs such as The Living Room's Suit Amnesty campaign helping homeless people get back into work and The Big Noise, which gives musical instruments to young people with autism.

“Orchid’s CSR initiatives have helped us transform communities and we remain committed to doing this further as the company itself continues to grow. I hope the summit will inspire other businesses to follow Orchid’s lead and that we may also learn from similar success stories and gain new ideas for our own programmes," said Hall.

Related news

Show more


Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers