Tsuru Sushi to launch innovative ramen concept with new restaurant
Tsuru founders Emma Reynolds and Ken Yamada have identified a lack of restaurants in London offering authentic ramen - a Japanese noodle dish often flavoured with soy sauce or miso.
“We wanted to open a restaurant serving authentic ramen, the kind you get in ramen shops in Tokyo,” Reynolds told BigHospitality. “It will also have a bar, offering an extensive range of Japanese beers and whiskies.
“The look and atmosphere will be totally different from any of our other sites and there will be other exciting new dishes as well as a simple ramen menu.”
On 26 November, Tsuru will be hosting a Tsuru Ramen night at the Bishopsgate branch, to showcase a variety of ramen flavours and dishes and give a hint of what is to come with the new restaurant.
While a new site hasn’t yet been decided, it will be called Tsuru Ramen and is expected to open in Spring 2012.
Reynolds added: “We haven't yet recruited a head chef, but my business partner Kensuke will be overseeing menu development.”
Expansion plans
Tsuru first launched in Bankside in 2007, opening its second restaurant in Bishopsgate in April 2010, and its third at Mansion House in February this year. Upon the opening of their last restaurant, Reynolds told BigHospitality that Tsuru expects to expand its stable by one site per year.
And, speaking about the launch of the new concept, she expects the expansion to continue, albeit with more patients if needed.
“The aim is very much to develop and expand the ramen concept as we find the right locations. We'll expand slowly to give the restaurants the attention they need. “
BigHospitality will keep you updated with more details of the new restaurant. In the meantime, tickets for the Tsuru Ramen event at Bankside go on sale on 24 October. For more information, email rzzn@gfheh-fhfuv.pb.hx.
