Little Chef to revamp brand with new signage

29-Nov-2011 - Last updated on 12-Apr-2024 at 10:22 GMT

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All 162 Little Chef restaurants will be fitted with energy efficient illuminated lighting and digitally-printed ceiling tiles

Roadside restaurant chain Little Chef is to roll out a completely new range of internal and external signage across all of its 162 sites over the next four years.

With 10 restaurants already updated with the new features, signage consultants Signlex won the contract to update all Little Chef restaurants as part of a £30Million project. The sites will be revamped with energy-efficient illuminated lettering and digitally-printed ceiling tiles.

Chris Cotton, Property Director for Little Chef, said: “Utilising energy-efficient resources is paramount to the Little Chef revamp and the energy-efficient signage Signlex is rolling out for Little Chef is absolutely in line with our views on sustainability.

“Signlex have been a great support to the work we are doing in providing a refreshed look to our customers. They've quickly turned around a product that helps us reach our goal."

Brand identity

Simon Belton, managing director of Signlex, added: “The new signs, especially when lit up at night, are outstanding and I am proud that Signlex has played a significant part in delivering a new look to one of Britain’s most iconic brands.

“We understand that the brand is probably the single most important aspect of a business, being the identifying interface with the audience. The restaurants stand tall against competitors with a striking contemporary image which is easily recognisable along major trunk roads servicing the UK.

Earlier this month BigHospitality revealed that roadside restaurant chain Little Chef is also at the centre of the world’s biggest roll-out programme of electric vehicle charging points as it continues to look for opportunities for growth.