Diageo National Pubwatch Awards launched to encourage responsible drinking

By Luke Nicholls

- Last updated on GMT

Related tags: United kingdom, Alcoholic beverage, Diageo

The Diageo National Pubwatch Awards aim to encourage and recognise safer social drinking environments
The Diageo National Pubwatch Awards aim to encourage and recognise safer social drinking environments
National Pubwatch has teamed up with drinks business Diageo to launch an award to encourage and recognise safer social drinking environments.

The Diageo National Pubwatch Awards will be judge by a committee looking for evidence that the applicants have been effective in promoting social responsibility through the introduction of local initiatives. Three awards will be presented to the winners at the All Party Parliamentary Beer Group Dinner on 16 May 2012 in London.

“Launching an awards programme is testimony to how much the National Pubwatch scheme has achieved over the last 14 years,” said Steve Baker, chairman of National Pubwatch. “It is a trusted partner for helping to create safer night time environments in the on-trade for UK consumers.

“We want to celebrate nationally the good work that is taking place locally across the UK. With the support of Diageo GB we are able to further spread the word of this important work.”

Mark Baird, Diageo GB head of industry affairs and alcohol policy, added: “This new award gives us the opportunity to recognise excellence in the sector at a time when schemes such as Pubwatch are more important than ever, as we await the introduction of the Late Night Levy and EMROs.”

Baker announced the partnership with Diageo GB at the organisation’s Annual Conference.


Meanwhile, Brigid Simmonds, chief executive of the British Beer and Pub Association, was also in attendance at the National Pubwatch Conference. In a speech,

Simmonds said that Britain’s pubs must capitlaise on the huge year of celebrations in 2012, without over-zelous councils and regulations getting in the way.

She said: “This year the UK hospitality sector will provide a warm welcome to thousands of overseas visitors –and for many tourists, pubs are a ‘must visit’ experience. Having a great time will enhance the reputation of the UK and encourage more visitors. With pubs now a home for live sport, pubs will be right at the centre of the games for many people.

“During previous major sporting events I have visited, including the Olympics in Beijing and Commonwealth Games in Delhi, Melbourne and Manchester, there was no evidence of significant disorder. Last year’s Royal Wedding was broadcast throughout the world – and extended hours did not result in any problems.

“We have got to get this right, so our doors are open for this great opportunity.”

National Pubwatch was launched in 1997 with the aim of creating safer drinking environments. Further details about the work of the organisation can be found at www.nationalpubwatch.org.uk

Related topics: Business & Legislation, Openings, Pub & Bar

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