TripAdvisor launches free review collection and management services

By Luke Nicholls

- Last updated on GMT

Related tags: Hotel

According to TripAdvisor research, 95 per cent of travellers are influenced by online reviews
According to TripAdvisor research, 95 per cent of travellers are influenced by online reviews
Review website TripAdvisor has unveiled two new developments which essentially make it easier and quicker for UK hoteliers to collect customer feedback and manage their online reputation.

The company has first announced the launch of Review Express – a service which gives TripAdvisor-registered businesses the option to send customisable bulk emails to their guests, asking them to write a review about their experience.

Hotels can upload up to 1,000 guest email addresses at a time, add a message with their logo, and TripAdvisor will directly email those guests inviting them to post a review about their stay.

“This is a time-saver for owners, providing them with a powerful system to manage multiple emails and requests at no cost to the business,” said Severine Philardeau, vice president of global partnerships at TripAdvisor.

“Review Express has been developed and enhanced based on extensive user testing and is an invaluable service for hospitality business owners looking to build their online reputation.

“When used in conjunction with our free display offerings for owners, Review Express provides a great online marketing package for small and independent hospitality business owners to capture the value of user reviews for their property.”

TripBarometer

Reviews posted as a consequence of Review Express emails will be attributed as such on TripAdvisor – the review will include a short message to say that it was ‘collected in partnership’ with the hotel, restaurant or attraction. TripAdvisor will not store email addresses submitted through the service.

According to the recent ‘TripBarometer’ survey by TripAdvisor, 87 per cent of international travelers use travel review sites to help them plan a trip and 95 per cent claim that other people’s online reviews influenced their plans.

To use Review Express, business owners should visit www.tripadvisor.com/reviewexpress​ or log in to the Management Centre, and click on ‘Get more reviews’.

ReviewPro partnership

Meanwhile, online reputation and social media management tool ReviewPro has partnered with TripAdvisor to gain official access to its traveller reviews, ratings and popularity index rankings of properties.

The partnership gives hotels the ability to monitor reviews in more than 20 languages, allowing both independents and large chains to track and compare their online guest satisfaction performance on TripAdvisor alongside user-generated content from other online travel agencies and social media platforms.

ReviewPro’s chief executive RJ Friedlander said: “This partnership will provide hotel managers and executives, as well as hotel management companies, with unparalleled analytics for understanding what their customers are saying on TripAdvisor and to leverage our easy to use, but powerful tools to increase guest satisfaction.”

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