Champagne & tapas concept acquires final Chez Gerard

By Mark Wingett

- Last updated on GMT

Related tags: Brasserie blanc restaurants, Chardonnay

Tirage will offer French dishes with a range of Champagnes and sparkling wines by the glass
Tirage will offer French dishes with a range of Champagnes and sparkling wines by the glass
Brasserie Bar Co, the Mark Derry-led group, has sold its remaining Chez Gérard site in Bishopsgate, after receiving “an offer we could not refuse” from a new Champagne and tapas concept.

Our sister title, M&C Report,​can reveal that the site, which was relaunched last year, has been acquired by new concept Tirage, which will offer French dishes 'with a hint of Peruvian influence paired' with a range of Champagnes and sparkling wines by the glass.

Chez Gérard on Bishopsgate will continue to trade until the sale is completed, while the brand ownership has been retained by Brasserie Bar Co, which is set to focus on its Brasserie Blanc restaurants and the development of our White Brasserie pubs in London and the South East.

Brasserie Bar Co relaunched Chez Gerard at the brand’s remaining site in Bishopsgate, with a return to the brand’s steak-focused roots.

Steak express

The group invested just under £500k on refurbishing the site, to give it a more New York-style steakhouse feel and incorporate a lunchtime-focused ‘steak express’ dining area on its ground floor that will become a bar in the evening and a more premium steak restaurant on the first floor.

The site was part of the deal which saw the company acquire the eight-strong Chez Gerard chain and the brand name in November 2011 in a deal valued at c£9m. It has since invested £4m in transforming the other seven sites into Brasserie Blancs.

Derry said: “We were presented with an offer we could not refuse for our Bishopsgate site. The location was not perfect for Chez Gérard but should work well for the new concept taking its place. Right now our focus is very much on investment in our Brasserie Blanc restaurants and the development of our White Brasserie pubs in London and the South East.”

The Tirage restaurant deal was brokered by nationwide leisure specialist, Restaurant Property.

Related topics: Business, Venues, Restaurants

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