It has been a year since the business hit the headlines for raising £440,000 in just 17 days through Crowdcube, and it has since opened a long-term pop-up at Leadenhall Market and a permanent site at 168 London Wall.
It is hoped the second Crowdcube campaign will raise sufficient funds to support a Pizza Rossa concession in West London, establish a presence at street markets and food festivals and open further pop-up sites in shopping malls and supermarkets.
Pizza Rossa founder and chief executive Corrado Accardi said: “We are confident that this new campaign will grab the attention of investors watching the steady growth of Pizza Rossa.
“Since we opened the first pop-up at Leadenhall Market in June, we have served in the region of 20,000 people – and that’s only a five-day a week operation. We opened at London Wall just three weeks ago, and we are extremely encouraged by the results to date.
“It seems that the City has really taken to Pizza Rossa, and it proves that our concept is right on target for this audience.”
Aimed at time-poor city workers, Pizza Rossa takes its inspiration from Italy, where pizza al taglio – by the square slice – is an urban lunchtime staple.
The pizzas are made with a vegan dough that is is low in yeast and salt, with no sugars or preservatives, making it a highly digestible lunchtime option.
Pizza Rossa also serves baked meals such as home-made lasagne and aubergine parmigiana, as well as Italian cakes and high quality coffee.