Pizza Rossa launches second crowdfunding campaign

08-Dec-2014 - Last updated on 09-Dec-2014 at 09:32 GMT

Inspired by Italian street food, Pizza Rossa serves healthy pizza by the square slice

Artisanal pizza-by-the-square-slice concept Pizza Rossa has launched a second crowdfunding campaign to raise £150,000 capital for further expansion.

It has been a year since the business hit the headlines for raising £440,000 in just 17 days through Crowdcube, and it has since opened a long-term pop-up at Leadenhall Market and a permanent site at 168 London Wall.

It is hoped the second Crowdcube campaign will raise sufficient funds to support a Pizza Rossa concession in West London, establish a presence at street markets and food festivals and open further pop-up sites in shopping malls and supermarkets.

Pizza Rossa founder and chief executive Corrado Accardi said: “We are confident that this new campaign will grab the attention of investors watching the steady growth of Pizza Rossa.

“Since we opened the first pop-up at Leadenhall Market in June, we have served in the region of 20,000 people – and that’s only a five-day a week operation. We opened at London Wall just three weeks ago, and we are extremely encouraged by the results to date.

“It seems that the City has really taken to Pizza Rossa, and it proves that our concept is right on target for this audience.”

Pizza Rossa

Aimed at time-poor city workers, Pizza Rossa takes its inspiration from Italy, where pizza al taglio – by the square slice – is an urban lunchtime staple.

The pizzas are made with a vegan dough that is is low in yeast and salt, with no sugars or preservatives, making it a highly digestible lunchtime option.

Pizza Rossa also serves baked meals such as home-made lasagne and aubergine parmigiana, as well as Italian cakes and high quality coffee.