Second Selfridges site for Itihaas Indian restaurant group

By Sophie Witts contact

- Last updated on GMT

Second Selfridges site for Itihaas Indian restaurant group

Related tags: India

Indian restaurant group Itihaas is extending its partnership with Selfridges to open a new venue in Manchester.

The high-end Birmingham based operator is opening a grab and go site in the store in Manchester’s intu Trafford Centre.

It will be the third venue from the group, which operates a Selfridges brasserie at the Birmingham's Bull Ring complex after launching on the city's Fleet Street a decade ago.

Itihaas’s menu focuses on authentic South Asian dishes inspired by the imperial cuisine of the Mughal Empire, a period of India’s history famous for fine dining culture.

“This is a very exciting move for the business. The time was right to grow and take our offering to another city,” said owner and founder Raj Rana.

“Our menu is not simply the usual list of standard curries – we give customers a real chance to explore.

“Birmingham has nurtured us and shown there is a market for real Indian flavours and authentic food from right across the Indian subcontinent.”

The restaurant recently collaborated with a Midlands microbrewery to create a craft beer, Sambha IPA, that is on sale in both the Birmingham and Manchester Selfridges outlets.

Rana credited the success of the business in the competitive Birmingham market as driving expansion.

“[Manchester] is dynamic and it’s clear Mancunians have high standards – they know their food. But here in Birmingham, consumers are really spoilt for choice, with so many great dining spots.

“It’s the support and success we’ve had in the demanding Birmingham market, that gives us the confidence to give it a go in another city.”

Related topics: Business, Restaurants, Venues

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