Marriott to launch dual-branded Moxy hotel in Slough

By Sophie Witts contact

- Last updated on GMT

Marriott to open dual-branded Moxy and Residence Inn in Slough

Related tags: Hotel

Marriott International is to launch its millennial-targeted Moxy brand in Slough as part of a ‘two-in-one’ hotel development.

The dual-branded hotel will feature a 144-room budget Moxy and a 92-room extended-stay Residence Inn, operated under a single lease in the same building.

It will open at the former Central Library site in early 2019 and be operated by Cycas Hospitality as part of a deal with Slough Urban Renewal.

Eduard Elias, Cycas Hospitality managing partner, said: “This is an exciting time to be investing in the heart of Slough.  The town is undergoing a huge transformation and after the opening of Crossrail will become a real hub between Heathrow and Central London.”

Marriott describes the millennial-targeted Moxy brand as ‘a boutique hotel with the social heart of a hostel’.

The Slough opening is the eighth Moxy site planned for the UK,​ as the budget brand continues to expand across Europe.

Openings are also lined up in Aberdeen (late 2016), London Excel (early 2017), London Stratford (mid-2017), Heathrow (late-2017), Edinburgh Airport (late-2017), York (late-2017), and Bristol (early 2018).

Marriott opened its first Residence Inn in Edinburgh in 2011,​ and is set to open its second site in Aberdeen​ in summer 2017.

The long-stay brand is aimed at both business and leisure customers and features fully-equipped kitchens and living areas in each room.

Growing trend

The Slough site joins a growing number of dual-branded hotel developments in the UK, with operators increasingly using the sites to split construction and operational costs.

‘Two-in-one’ hotels feature separate entrances and front desks, but can share guest amenities and staff.

Earlier this year a HVS report predicted​ that European guests could soon be offered a choice of three brands in one location, after Accor opened a Pullman, Novotel and Mecure in one development in China.

Related topics: Openings, Hotel

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