Honest Burgers line up more regional openings as Cambridge site exceeds sales expectations
The 25-strong company has secured a 75-cover, two-storey site on Bristol’s Clare Street, as reported by MCA, BigHospitality’s sister publication,
It will be the third regional site for the burger group, which made its regional debut in Cambridge last year, followed by the opening of its biggest site to date in Reading at the end of 2017.
Honest Burgers’ Cambridge restaurant has exceeded sales expectations since its launch and given the group confidence for further expansion across the UK, says co-owner Tom Barton.
“We have the infrastructure in place now where we can look at more opportunities outside of London and be confident we can make them work without impacting our existing business,” he says.
The group is also in advanced talks on its first north west site in Manchester, according to MCA.
It is believed to be looking at between three and four “significant openings outside the capital” over the next 12 months, with Birmingham and Liverpool being considered as locations.
Besides opening a London Bridge restaurant later in the year, the group is looking at “flexing” the Honest Burgers brand, with opportunities including launching in pubs with a burger concept featuring takes on pub food staples such as roast dinners.
Honest Burgers was launched in Brixton in 2011 by co-founders Philip Eeles and Tom Barton.
The company invested £600,000 in setting up its own butchery and has now started to roll out patties made from scratch into its restaurants.
The burgers were initially served in five of its London restaurants, in Brixton, Clapham, Tooting, Peckham and Greenwich, but have since been introduced across the estate.
