Ireland’s Wowburger and Elephant & Castle to make UK debut in Doncaster

Wowburger currently has fourteen outlets in Ireland - clustered in and around Dublin and Cork - and serves burgers with free toppings alongside home-cut fries, shakes and sundaes.

Elephant & Castle launched in Dublin 30 years ago and now has six locations in the city and majors on New York-style dishes. The concept is based on the original Elephant & Castle in New York City, which opened in 1973.

Both brands are owned by Press Up Hospitality Group, which has taken 2,800 sq ft and 4,000 sq ft for Wowburger and Elephant & Castle respectively.

“We have been planning the UK debuts of Wowburger and Elephant & Castle for some time, following closely a handful of locations that meet our requirements,” says Laura Arnold, head of marketing and public relations at Press Up Hospitality.”

“Frenchgate is ideal, with its high footfall, strong regional appeal, and an evident commitment to providing visitors with a range of engaging F&B brands.”

“Our strategy is creating a unique mix of choice, quality and experience for visitors, be they living locally or travelling to Frenchgate from across the region,” adds Patrick Mellon from the shopping centre’s owner Frenchgate.

“The approach has been successful historically and is even more relevant now as the centre emerges from the lockdown. Securing these two strong brands for their UK launch sites is a great accolade for the centre and a testament to the leasing team’s commitment to delivering the vision.”

Time Retail and Rawstron Johnson represented The Frenchgate Partnership. Press Up Hospitality dealt directly.