Choppaluna plans aggressive expansion with over 60 new sites in the pipeline

By James McAllister

- Last updated on GMT

Choppaluna plans aggressive expansion with over 60 new sites in the pipeline Hero Brands German Doner Kebab owner

Related tags: Casual dining, QSR, Choppaluna, Salad, Healthy Eating, Hero Brands

Salad-focused fast casual brand Choppaluna is set for aggressive expansion across the UK.

German Doner Kebab (GDK) operator Hero Brands is overseeing the rollout of Choppaluna, which launched its first site in London's Bloomsbury late last year​.

A further two sites in London are planned, with Hero also selling 60 franchise units across the UK.

Conceived in Berlin by Nikras Agha and Bijan Azadfard, Choppaluna is takeaway and delivery focused and features a menu that specialises in chopped salads, smoothie bowls, and ‘choprolls’ (a wrap containing salad).

Back in 2019, Agha said he believed 300 Choppaluna restaurants could open across the UK​ over the next 10 years. 

“Following the launch of our first flagship store in Bloomsbury we opened a further site in Berlin early this year and are currently looking at two other sites in London," says Agha.

"The opportunity is truly resonating with our franchise network within the Hero Brands group. 

"We have sold another 60 franchise units across the UK in just six months of opening and we will continue to explore opportunities for growth throughout the country.”

Hero Brands has rolled out GDK at pace by way of a franchise model since it arrived on these shores in 2016.

Back in February it was reported that 47 new GDK sites were expected to open in the UK this year​.

“Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future," says Athif Sarwar, Hero Brands CEO. 

“Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational-experience that is shareable on their social channels.

“Choppaluna responds to this trend and we are working very closely with Nikras and the team to continue to develop the brand and a proposition that truly disrupts the healthy eating space, like we are seeing in Bloomsbury. 

 “We are excited to see the early success of the first flagship restaurant and will continue to bring Choppaluna unrivalled industry expertise and backing to truly grow the brand throughout the UK and global regions.”

Related topics: Business & Legislation, Casual Dining

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