Adria Wu to launch new delivery concept

By James McAllister

- Last updated on GMT

Adria Wu's Miso Group launches new delivery concept and plans for Operation:Falafel rollout street food

Related tags: Street food, Delivery & takeaway

Chef Adria Wu is to launch a London-based, delivery-only concept that will serve as a sister brand to her six-strong natural food and juice bar group maple&CO.

Called Maple Street Eats, the virtual brand will initially only be available in west London through Deliveroo, UberEats and Just Eat, but Wu hopes to expand it across the rest of the capital by the end of the year.

Building on the foundations of maple&CO, Maple Street Eats will offer a 'feel-good food' that's 'inspired by global flavours'.

The menu includes a range of rice bowls and 'signature' salads, as well as 'street eats' including the 'plant-street' burger featuring a vegan patty, roasted garlic and herb vegan mayonnaise, lettuce, tomato, 'cheez' and gherkins; and macaroni in a three-cheese sauce with kale, broccoli and mangetout, and topped with crispy herbed breadcrumbs.

It comes as Wu's Miso Group, which she founded with Dubai-based F&B investor Tamer Bazzari in early 2020, prepares to bring Middle Eastern street food concept Operation:Falafel to the UK.

Founded in Dubai, Operation:Falafel is set to launch its first London site later this year, which will will embrace new technology and have orders collected in contactless lockers opened by QR code.

The menu features shawarma pitas, kofta bowls, salads, and flavoured hummus.

Miso Group is targeting ten Operation:Falafel UK franchises by 2024.

“We are delighted to build on the success of maple&CO and the launch of Maple Street Eats enables us to better service the strong customer base we have grown over the last six years," says Wu.

"The time is right to innovate and offer consumers convenient alternatives and we’re really excited to realise this with the UK launch of Operation:Falafel too.”

Related topics: Business & Legislation, Street Food

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