Founded in Notting Hill in 2014, the group The Little Door & Co group has expanded to Clapham with The Little Orange Door and to Fulham with The Little Blue Door.
The new 2,200 sq ft, two floor venue is set to open later this year at 12-13 Greek Street, a unit in Ilona Rose House.
The site, redeveloped by Soho Estates, is a mixed-use, new-build development, spread over 13 floors, including four below ground.
The Little Door concept is based on the vision of a perfect house party. Featuring menus in photo albums and cocktails named after the establishment’s DVD collection, it is billed as a cosy yet lively bar and eatery.
Guests can enjoy dinner parties and board games on a Friday, a classic house party on a Saturday, or bottomless brunch on a Sunday.
"Our aim is to create venues that feel like walking into a home by styling them around a fictional flat share," says director and co-founder Kamran Dehdashti. "As the centre of London’s vibrant nightlife, Soho is an exciting location for us to expand our unique offering."
Leading specialist UK leisure and property agency Shelley Sandzer acted on the deal.
“The Little Door & Co concept offers something quite unique for the dynamic young crowd it attracts, and Soho is always a great location for the best-in-class operators to trade," saus Shelley Sandzer joint managing partner Nick Weir. "This deal, alongside numerous others we have completed in recent months, coincides with growing footfall numbers in London and represents a real resurgence of the West End’s hospitality scene.”