Spain's Salmon Guru wins Michter's Art of Hospitality Award at World’s 50 Best Bars

Known for its quirky cocktails and blending five-star service with a casual and relaxed atmosphere, Salmon Guru was founded in Madrid in 2016 by Diego Cabrera.

It is described by the 50 Best group as 'one of the most revolutionary concepts in the bar world', and ranked highly at number 22 on The World’s 50 Best Bars 2020 list.

“Being named the winner of the Michter’s Art of Hospitality Award this year has a special relevance for Salmon Guru in a period as hard as the one we have gone through recently," says Cabrera.

"The team, instead of surrendering, stepped forward, joined together, and doubled our efforts so that our guests can see the excellence we try to convey in the Salmon Guru service.

"We cried, we hugged and we enjoy the recognition of the industry and that, for us, is really special. It means that our five-year trajectory since opening Salmon Guru is the right one – the art of hospitality has always been one of our main pillars and it will continue to be going forward.”

Created to recognise the importance of hospitality in the bar experience, the Michter’s Art of Hospitality Award is voted for by over 600 members of The World’s 50 Best Bars Academy.

It is the first of a series of special pre-announced awards in the month leading up to the awards ceremony taking place at the Roundhouse in London, on 7 December 2021.

The World’s 50 Best Bars 2021, sponsored by Perrier, marks the return of the first in-person awards programme since 2019, representing an important milestone in the ongoing recovery of the bar sector.

“We introduced the Michter’s Art of Hospitality Award last year – first at Asia’s 50 Best Bars 2020 and then The World’s 50 Best Bars 2020 – as we believe hospitality is a vital part of the bar experience and excellence in this sphere should be rewarded," explains Mark Sansom, content editor for The World’s 50 Best Bars.

"Diego Cabrera and the whole team at Salmon Guru have truly mastered the art of making every visitor to their bar feel special. They create unique moments at every step of the guest journey, from the ingenious drinks to the elegantly eccentric interiors.

"This win is incredibly well-deserved, and we offer huge and heartfelt congratulations to the whole team."