Called Neyba, it will open in January on Westbourne Grove and will see chefs including TV chef Tony Singh MBE and Endo Kazotushi collaborate to create cook at home meals for takeaway and delivery.
Other chefs involved include One Pound Meals cookbook author and owner of Miguel’s Pizza Miguel Barclay and Yoko Nakada, founder of premium Japanese recipe box business Makes Miso Hungry.
As well as being able to buy the meals, customers can try any of the chefs’ recipes or any ingredients from their dishes with a wide variety of grocery options, including a weekly essentials box available for delivery via Deliveroo.
“We’re excited about the launch of Neyba bringing not only fully prepared meals that are focused on delivery and eating on the go, but to bring individual grocery elements to our neighbours homes,” says Zelman.
“Our goal is to stop people wasting all of that food from the weekly shop. Just by getting our grocery essentials box will save our neighbours’ time, money and bring great ingredients and flavours into their homes.”
“This is a fantastic opportunity to bring all these incredible chefs together to offer authentic ingredients and cuisines under one roof,” says Hedley. “Having one place where we can go to sample what celebrity and Michelin star chefs eat at home, at affordable prices, we think is a game-changer.”