The group, which made its UK debut in the capital last summer following the acquisition of UK poke brand Ahi Poké, now operates six restaurants and four dark kitchens in the UK. This includes the Ahi Poké sites it has rebranded.
In November last year, BigHospitality revealed that Poke House is planning to open 65 UK sites in the next two years, with the bulk of its estate expected to eventually be focused outside of London.
The group, which describes itself as a 'foodtech company' and currently has a global estate of has 75 sites across the UK, Italy, France Spain and Portugal, closed 2021 with nearly £33m in annual revenues and is now projecting more than £83m in 2022, more than 100% year-on-year growth.
In 2022, Poke House is set to launch 80 new sites across the UK, Europe and the United States , with an investment deal just announced with American poke restaurant brand Sweetfin helping to enable the further expansion.
“Poke House’s success is based on a hybrid model, halfway between retail and digital,” says Matteo Pichi, who founded Poke House with Vittoria Zanetti in Italy back in 2018.
“Our technological component plays a fundamental role in our online services, helping to optimise the customer experience.
“Key elements include the proprietary CRM software, with a loyalty program we created, that allows us to pursue a data-driven approach, that can quickly intercept consumption trends and adapt offers not only to an individual city, but even an individual store.”