Boutique bowling company Lane7 to launch Level X concept

Called Level X, it will bring together the best in games and tech deigned for adults and children, including bowling, mini golf, interactive darts, e-carts, e-sports, batting cages, and arcade games. It will also feature a virtual reality (VR) zone that will include the latest roaming VR tech.

The company has already signed up three sites for the new brand, with location including Glasgow's St. Enoch Centre and Middlesborough's Captain Cook Square.  It is currently in negotiations with a further five sites.

“Level X is all about merging the games you loved as a kid with cool tech elements to elevate the experience,” says CEO Tim Wilks.

“We’ve been all over the world looking for the latest and best games with a particular focus on tech and I’m confident that we can bring products the UK market has never have experienced before. 

“The venues themselves are bigger than we’ve ever launched before, and the fit-outs will be fantastic - with loads of colour, different zones and huge attention to the detail.” 

Lane7 Group operates around 11 sites nationwide that feature competitive socialising games such as bowling, darts and pool and serve a menu of cocktails and burgers, in locations such as Birmingham, Newcastle, Middlesborough, Bristol, Manchester and Edinburgh. It is set to open several more this year in locations including Nottingham, Dublin and Glasgow.