Levy takes 50% stake in Peppermint
The move follows a partnership over the past year which saw Peppermint support venues across the Levy portfolio, including Tottenham Hotspur stadium, Cheltenham Racecourse, Villa Park, and Aviva Stadium in Dublin
This joint venture will see Peppermint continue to grow its core business in events and festivals, but with the added backing from Levy, according to the company.
“Levy is thrilled to invest in a business as passionate as us when it comes to improving and delivering the finest customer experience,” says Jon Davies, managing director at Levy UK and Ireland said:
“Partnering with one of the most innovative and reputable specialists across the UK’s hospitality industry to provide our clients and their fans with the best when it comes to choice, quality and service is central to our strategy.
“We will go from strength to strength to deliver the very best drinks-led experiences across our sports and entertainment portfolio, as well as pursuing new commercial opportunities both in the UK’s vibrant festival and events scene and new complementary markets.”
Peppermint was founded by Alex Brooke and Adam Hempenstall in 2003 and began by delivering bars at a number of boutique music festivals. It now services more 40 events every year, including American Express presents BST Hyde Park.
“This is an exciting new chapter in Peppermint’s history,” says Brooke. “The natural evolution of our business is to build on our work in Greenfield events into the sports sector and continue adding real value to our Levy partnership and the contracts and venues they operate.
“What’s more, coming together with Levy to further grow within the events and festival sector is an extremely powerful combination; enabling high volume, high quality and highly produced environments with the hospitality, catering and street food skills of Levy and its partner businesses.”
