Creams Cafe launches emergency franchise support package

The support package includes financial incentives such as a reduction on royalty fees from October 2022 until February 2023.

The dessert brand, which has more than 100 restaurants across the UK, intends to open 10 new venues by the end of this year. New franchisees as well as those looking to open subsequent restaurants, will be supported by the package.

Franchisees looking to refurbish their restaurants will also receive 'an attractive' incentive with the refurbishment scheme ensuring restaurants are as energy efficient and sustainable.

The emergency package will also include support and advice on managing labour efficiency, effectively engaging with landlords for rent reduction discussions, and maximising energy efficiency across the business.

Creams has also appointed a third party company to advise on business rates revaluation and will host a series of regional forums for partners to receive support from the senior team.

“Supporting our franchise partners is a key priority for us and we hope this package will help them as they navigate this challenging climate. We formalised it prior to any government announcement as our aim is always to proactively support our franchise partners," says managing director Othman Shoukat.

“We took a similar proactive approach during Covid-19 with our dedicated Taskforce and came out the other side significantly stronger than pre-pandemic levels with average store sales in 2021 approximately 20% higher compared to pre-pandemic 2019. I am confident that with this comprehensive support package, we will maintain good momentum and replicate this success despite the difficult environment.”