How I Got Here: Ed Duah

By James McAllister

- Last updated on GMT

How I Got Here: Ed Duah director of Hero Brands, master franchise holder of German Doner Kebab, Choppaluna and Sides,

Related tags Hero Brands Casual dining Choppaluna German Doner Kebab QSR

The director of Hero Brands, master franchise holder of German Doner Kebab, Choppaluna and Sides, on staying true to your vision and the importance of global food variety.

Why food?
Because I am a big lover of food. I think being able to give a product that has been so loved and revered within the British culture is something that we believe would be a winner because it’s one of the nations favourites.

Tell us something you wish you had been told at the start of your career?
That it was going to be a bumpy ride and it was not going to be easy.

What’s your favourite restaurant or group of restaurants (besides your own)?
I don’t have any other than GDK, because I can’t go into any other restaurants.

What motivates you?
Succeeding, winning and giving something back to the community and culture.

What keeps you up at night?
Not succeeding and the fear of losing.

Which colleague, mentor or employer has had the biggest influence on your approach to the food business?
Athif Sarwar, our group CEO without a shadow of a doubt. With his extensive knowledge within the business and creating new products, with an amazing pallet to taste food and understanding what needs to be added and taken away, it is second to none.

What time do you wake up?
6am.

How often do you check your email?
Every couple of hours.

How do you let off steam?
Going to the gym.

Do you prefer a night on the tiles or a night on the sofa?
A night on the sofa.

Favourite holiday destination?
Dubai.

What boxset are you currently watching?
Game of Thrones.

What's been your best business decision?
Being involved with GDK and Hero Brands.

And the worst?
Not going with your gut in terms of what feels right.

What piece of advice would you give to those looking to climb the rungs in the business?
Work hard, stay committed stay true to the vision and make sure when you get to the table you add something that is valuable to the conversation and above all loyalty.

If you could change one thing about the restaurant industry today, what would it be?
It would be to have more variety of foods that come from around the world.

Related topics Casual Dining QSR & Street Food

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