Zonal acquires digital loyalty company Airship

The deal includes the Airship CRM and Toggle platforms.

The companies already have a successful long-term partnership with more than 100 shared customers benefiting from integration that aims to enable to hospitality businesses to drive visits and generate pre-visit revenue.

The acquisition will further integrate the products both companies’ offers, giving operators new ways to grow profits and provide consumers a smoother, more connected customer journey, they say.

“Over the last three years Zonal and Airship have enjoyed a very successful partnership and we are all very excited to welcome Dan and the team to the Zonal family,” says Zonal CEO Stuart McLean.

“This move will further integrate our products and represents a huge opportunity for our customers, who will benefit from the data-driven, business-building, and revenue-driving benefits that this integration will bring. Teams across both businesses will be working hard to bring the benefits of this new partnership to customers old and new and we are all looking forward to building the business together.”

Dan Brookman will remain as Airship CEO working out of the company’s Sheffield office.

“This is a fantastic opportunity for the next stage of our growth. This new partnership with Zonal gives us a springboard in the UK and US and I’m really excited to see what we can achieve together,” he says.

“Between our products and our collective integrations, we have some great tech and are committed to put our customers’ customer at the centre of that. We want to really push technology to help operators drive revenue growth. The flow of customer data is richer than ever, and the possibilities for personalisation, automation and revenue recognition will revolutionise hospitality marketing.”