Market penetration up but consumers still cutting back

22-Dec-2022 - Last updated on 22-Dec-2022 at 09:20 GMT

Eating and drinking out participation increased by +5.8 percentage points (ppts) during the 12 weeks to 27 November 2022, compared to the previous quarter, according to Lumina Intelligence.

This rise was driven by a boost to consumer confidence following the announcement on the energy price cap and the appointment of a new prime minister, although the most recent four weeks saw that figure start to decline as temperatures declined and households faced more pressure on bills.

Consumers were also still very conscious about how much they spent when they did go out, choosing to cut back on the more expensive occasions, lunch and dinner, with both losing share – by -2.8ppts and -4.4ppts respectively.

The breakfast occasion took some of the share of occasions (+0.6pps), with average spend per visit also up by 17% – the highest increase across the four main occasion categories.

Lunch saw average spend up 12%, dinner up 8% and snacking up 9%, as inflation continued to rise during the period, compared to the 12 weeks to 4 September 2022.

Drink-only occasions were also one of the winners in the last quarter, with the largest growth in share of occasions of +6.3ppts to 25.8%, given it a higher share of occasions than lunch, at 25.4%.

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