BrewDog to roll out mental health and wellbeing programme
The platform has been built by experts at Happence, made up on psychologists, cognitive behavioural therapists and neuroscientists, and will provide staff with a personalised holistic ‘Pathfinder’ wellbeing programme, as well as supported evidence-based content and courses to nurture happier and healthier teams.
BrewDog claims it is the first company in the drinks and hospitality industry to offer the Happence programme.
“We’re absolutely thrilled to launch this pioneering programme to every crewmember all over the world,” says Karen Bates, group people director at BrewDog.
“Happence are world leaders in enhancing workplace wellbeing through the science of happiness, and the platform has proven to help workforces and teams remain healthy and resilient.
“This is one of many investments we have made across our HR, people and culture teams under our new Blueprint and we are immensely proud that we now have 149 trained mental health aiders within the business.”
Following allegations about a toxic working culture at the brewer and bar operator, BrewDog has been working to introduce initiatives to reward and recognition staff as well as support them in their everyday lives.
Since launching its new 'blueprint' scheme last year to celebrate its 15-year anniversary, which set out new crew rewards including £100m share scheme for salaried staff and 50% bar profit share scheme, BrewDog said it had seen a surge in job applications and added 700 members of staff in 2022.
