Pret makes its debut in India

The food-to-go brand has opened in a 2,657sq ft site in Mumbai’s financial district with franchise partner Reliance Brands Limited (RBL).

The Mumbai store is a recreation of Pret’s London venues and serves a range of sandwiches, baguettes, salads, soups, and baked goods, as well as organic coffee, tea, shakes, and smoothies. The food will be prepared in Pret’s onsite kitchen daily.

“We have been working closely with the RBL team to create an offer for Indian consumers that reflects the Pret brand, while also adapting to local preferences and food habits. People will recognize some of our freshly prepared lunch-time classics, our delicious croissants and 100% organic Arabica coffee," says Pano Christou, CEO of Pret A Manger.

“Coming to India has been a goal of ours for a long time, and the opening of our first shop in Mumbai is a landmark moment in our international expansion plans. We’re confident that with the support of RBL, the Pret brand will be a hit with consumers in India, and a welcome addition to the country’s growing food-to-go market.”

The store is the first of a number of planned openings across the country this year following Pret’s announcement of the partnership with RBL last year.

“We are thrilled to be opening the first Pret A Manger shop in India. Freshness of ingredients, authenticity of recipes, and a curiosity in processes defines the new Indian consumer. Our partnership with Pret A Manger aims to tap into this curiosity with an offering that we can proudly say - ensures traceability of coffee beans as much as a zero additive approach to food," says Darshan Mehta, RBL managing director.

“With a commitment to provide fresh, clean and sustainable offerings, customers in India can now enjoy the same exceptional food that has made Pret A Manger a beloved and successful chain around the world.”