I am Döner to open its first forecourt franchise
The brand, which is brand backed by Think Hospitality, will open in Four Crosses Filling Station in Windsor in a franchise deal facilitated by Seeds Consulting.
“We are thrilled to sign this latest franchise deal and look forward to working together with Lawrence Wells and the team at Four Crosses,” says I am Döner Chairman James Hacon.
“This deal perfectly aligns to our strategic vision of proving the flexibility of our brand not only on high street and in neighbourhood locations, but into roadside locations, travel hubs, universities and other concession environments.”
I am Döner was founded in 2016 in Headingley by chef Paul Baron and is now backed by Think Hospitality. It currently operates four sites in the UK, in Headingley, Harrogate, Bootle and Leeds city centre. A site in Datchet in Windsor is also on the cards.
“We are seeing a lot of traction with the I am Döner's franchise programme,” says Seeds Consulting founder Matteo Frigeri.
“Very few brands out there can claim to offer a quick-service concept with such moderate capex requirements and intrinsically lean operation, supported by the latest technology. Here we demonstrate how the concept can flex to seize opportunities also in non-traditional sites.”
Last year the brand signed a multi-site franchise deal with Liverpool-based Optimum Group to take the brand to Merseyside and the Isle of Man. The Optimum Group said it intended to open a further site within the first year and at least 10 within five years.
