Club Pret doubles discount ahead of international launch

From next month, subscribers to Club Pret will have access to 20% off everything sold in-shop as well as up to five barista-prepared drinks per day for £30 per month, with new subscribers getting their first month half-price.

The loyalty scheme first launched in the UK in April this year​​ as an evolution of the Pret Coffee Subscription with 17.8 million redemptions in its first three months, up 31% year-on-year, according to the brand.

Club Pret transactions are also up 33% month-on-month since its launch in April, with one in five including a purchase alongside the redemption of a barista-made drink.

Pret’s digital transformation has seen the brand return to profitability​​, as revenue rose 20.2% in the first half of 2023 compared to the same period in 2022.

Digital transactions accounted for 42% of transactions during H1 2023.

The brand is set to expand Club Pret to customers around the world, expanding to the US next month, followed by France in November and all other global markets from 2024.

Pano Christou, CEO, Pret A Manger said: “Club Pret was built on the idea of rewarding our most loyal customers, giving them more reasons to visit Pret and helping them enjoy everything our menu has to offer.

“Since we relaunched the subscription, we’re seeing more customers pick up their favourite baguette or croissant with their usual coffee fix, making the most of Club Pret throughout the day, and sharing the benefits with their friends and colleagues.

“We’re now ready to take this even further, doubling the Club Pret discount and expanding this offer to customers outside of the UK. Club Pret has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process.”