KFC ends Deliveroo partnership to focus on 'better commercials' with other aggregators

As first reported by City A.M.​​​, the fried chicken chain told staff it intends to increase the percentage of orders it receives directly 'alongside better commercials with aggregators'.

KFC also has partnerships with delivery services Just Eat and Uber Eats.

A spokesperson for the chain said: “We continuously review our portfolio of delivery options to ensure we’re providing the right offer across all the right channels for our fans.”

Deliveroo said it had presented a generous offer to KFC in terms of commission rates, but KFC turned down the terms.

A Deliveroo spokesperson said: “Deliveroo’s focus is providing great value on our platform and partnering with restaurants and grocers who share the same outlook. We were pleased to be able to offer KFC the opportunity to bring down commission rates by improving their service for our shared consumers. We regret that KFC has refused to agree to these terms at this time.

“We will continue to invest in promotions for consumers and will work with our restaurant and grocery partners to ensure they’re offering consumers excellent value and great service. With thousands of incredible chicken restaurants on Deliveroo including many that are only available on Deliveroo there’s a huge selection for people to choose from.”