The Breakfast Club tees up third Soho site
The restaurant, which will be the group’s estate to 15 sites in total, will launch later this month and offer the brand’s all-day dining menu, which, as the name suggests, has a focus on breakfast dishes, but also includes casual dining staples like burgers and salads.
It’s the first of two openings planned in the capital by The Breakfast Club in the coming months with a site on the lower ground floor at St Pancras International station also slated.
The Breakfast Club was founded by friends Jonathan Arana-Morton and Alison Rooney in 2005 and launched its first site on D’Arblay Street in Soho.
The majority of the brand’s sites are in London, but The Breakfast Club has also launched regional locations in Brighton, Oxford, Chelmsford and – most recently – Gatwick Airport.
Back in 2022, Arana-Morton told Restaurant he was hoping to launch around four sites a year.
They include further regional sites within striking distance of London, with Cambridge and Bristol mooted as areas the brand is currently looking at.
Beyond that the group also expects to eventually turn its attention northward, according to Arana-Morton.
