2Forks takes menu engineering workshops on tour
Events in Bristol, Birmingham, London, Liverpool and Manchester will offer insight to operators on how to make their menus work harder for their customers, their teams and their bottom line.
Led by 2Forks co-founder Annica Wainwright, each workshop will break down the process, strategies and behavioural science-based techniques that 2Forks has previously used to create high-performing menus for restaurant brands including Pizza Pilgrims, Dishoom and Rosa's Thai, and teach delegates how to apply them to their own menus.
The workshops, suitable for pubs and bars as well as restaurants, will see delegates work on their menus in groups and get personalised feedback on their efforts at the end of the day.
"Menu engineering is such a unique but important element of marketing - and yet, it's not something that you often consider," says Emily Jacobs, head of development and marketing at Marcus Wareing Restaurants, who previously took part in one of the workshops.
"That's what makes this course so valuable - actionable insights that you can immediately implement into your business. I found it especially helpful as a small marketing team of one."
For more information or to book your place at one of the workshops, click here.
Annica Wainwright will be hosting a session on menu engineering at Restaurant's forthcoming Generation Next conference, which is taking place at Ducie Street Warehouse, Manchester, on Wednesday 20 March 2024. To find out more and book your place at Generation Next, click here.
