Admiral Taverns claims the move makes it the first pub company to make BII membership entirely free for new tenants and says it will ensure closer future links between the company and the professional body.
All new tenants will now automatically become BII members for the enitenty of their agreement. BII membership provided benefits including discounts on professional services including accounting, HR, marketing, e-learning courses and stock taking.
Suzanne Smith, head of licensee recruitment and training at Admiral, said the move was an acknowledgement that membership of the trade body was important for new licensees.
“Admiral recognises and fully supports the BII’s role within the licensed trade as the leading professional body, promoting and influencing best practice across the board. Membership of the BII is a ‘must-have’ for anyone wishing to be recognised as a professional within our industry," she said.
"By utiilising the full range of benefits made available by the BII, we can help our licensees maximise the potential of their businesses. This agreement is another important step in our aim to become increasingly recognised for industry-leading support that allows licensees to build thriving, profitable businesses," she added.
Other benefits for new Admiral Taverns licensees include access to advice helplines on licensing, health and safety, finance, business and legal affairs. Membership will also give a subscription to the BII Business magazine, money off business seminars, energy bills and BII-approved training.
New licensees will have to complete the BII’s pre-entry awareness training before they receive free membership and can take on an Admiral pub.
Peter Thomas, interim CEO of the BII, also welcomed the move. “This is a really progressive move by Admiral. It is fantastic that the company recognises the difference BII membership can make, in helping and supporting both hard-working licensees and sustainable pub businesses. We’re very pleased to have the opportunity to work with Admiral and look forward to welcoming its new licensees to the BII family,” he said.
Admiral Taverns operates around 1,200 pubs.
Last month, BigHospitality reported that the BII had teamed up with Kensington and Chelsea College (KCC) to offer local employers access to a new business-boosting apprenticeship in licensed hospitality.