Twinings launches limited edition festive tea blends
Product details:
The three new blends, created especially for Winter 2012, are 'Christmas Tea', 'Warming Winter and 'Vanilla Chai':
- Christmas Tea is described as a 'rich and aromatic blend' which mixes Christmas spices and a full-bodied Assam tea.
- Warming Winter is a caffeine-free option blended with Rooibos, orange and cinnamon spice.
- Vanilla Chai blends black tea with spices and sweet vanilla.
USP:
All three teas are supplied in limited-edition commemorative tins which, together with the tea blends, Twinings says will give operators a premium point of difference to their tea offering during the festive season.
Price:
The price for the foodservice trade can differ between stockists depending on the size and type of order - buyers are advised to contact their local stockist directly.
Availability:
All three blends will be available in November in a pack of four premium festive envelopes each containing 20 string and tag tea bags or a six-pack of 100g loose tea caddies. The blends come in limited-edition, collectable gifting tins.
Why you should buy it:
Andrea Stopher, customer marketing manager, out of home (OOH), at Twinings, said: “Christmas presents operators with a fantastic opportunity to experience a real uplift in seasonal sales. We are here to help caterers realise the profit potential of the festive period with these three limited edition blends."
"The flavours and infusions used make for a classic winter warming brew, while their exclusivity teamed with Twinings brand reassurance means operators can afford to price that little bit higher for what is regarded as a more premium offering.”
Extras:
Twinings also offer advice for OOH tea sales, including on matching beverages with food, on its foodservice website.
More information:
