The new-look range features an updated logo, new labels and a new bottle design based on a bespoke family bottle from 1947 which was discovered in the brand’s archives.
The new, broad bottle has angular shoulders and strong embossing above and below the front label which reads: ‘Hayman Distillers. Family Gin Distillers since 1863, England.’
The new logo is a hand-drawn piece of Victorian-inspired typography while a coat of arms featuring a cat holding juniper sprigs is also present on the new label.
Hayman's produces a range of six gins - the new branding will feature on the core range - London Dry Gin, Old Tom Gin, Royal Dock Navy Strength and Sloe Gin - while the rest of the range - 1850 Reserve and Gin Liqueur - will be rebranded soon.
The Hayman’s range of gins is distilled to individual family recipes from carefully selected botanicals.
All three gins are available to on-trade buyers in 70cl or 50cl bottles. All three products can be purchased through distribution firm Love Drinks.
Contact Love Drinks directly for more information.
Why should you buy it?
James Hayman, director of Hayman Distillers, said: "2013 is a landmark year for Hayman’s. This is a chance for us to celebrate 150 years as family gin distillers and give the brand a more modern feel while highlighting our rich heritage.
"The new range uses one bottle design and the labelling on each of the new bottles gives them their own identity while the overall design provides a unified family feel and connection. We are really excited about celebrating our 150th year and have a series of other activities planned to ensure Hayman’s continues to be at the forefront of English gin distilling," he added.