c 15 July
Celebrity chef Jamie Oliver launched yet another new restaurant this month but the opening of his newest venue in Richmond was a significant moment for Oliver's restaurant empire.
Jamie's Italian Trattoria is a new 'smaller and more rustic' version of the Jamie's Italian brand - it launched in a site on King's Street in Richmond almost five years to the day since the first Jamie's Italian was opened in Oxford.
No new sites have been secured as yet for the brand extension but it is believed Jamie's Italian Trattorias will open in locations which can't generate enough footfall for the larger restaurants.
According to BigHospitality's sister publication M&C Report, Oliver is now turning his attention to the trattoria brand over flatbread format Union Jacks.
Jamie's Italian Trattoria, Richmond-upon-Thames, London - w/c 15 July.